Shock & Awe(ful)

So... Death Grips' latest album NO LOVE DEEP WEB is out. I haven't heard more than a couple of the group's older songs and they didn't seem too bad and yeah Zach Hill is in there being awesome as usual but this isn't a review because frankly I haven't listened to the thing. And it's going to stay that way in the future.

If you already know what's under that black square on the .jpg above this, you can probably guess why.

CJ's previous essay "No Homo" touched upon an important point--no one really has control over what offends them or where the line is until they find something that makes them truly uncomfortable. It doesn't have to be a logically consistent thing, it's all rooted in emotion and cultural taboos and other bullshit that don't really make much sense to me most of the time because I am ridiculously hard to offend. Hell, I like things that most would find distasteful in the process of consuming a lot of strange media, and nudity--artistic or otherwise--doesn't even make me blink.

What's objectionable--or not even objectionable per se, just lame--is how these guys are so desperate to wring a visceral reaction out of people that they'd resort to the common pastime of drunken frat dipshits texting pictures of their junk at 2:00 AM. It's not creative, or even all that provocative. It's just fucking lazy.

It's the kind of stunt that's sub-Odd Future or even sub-Insane Clown Posse. And yet the professional music journosphere being full of pretentious cockwads "in on the joke" will heap praise on an album cover featuring a boner with sharpie all over it precisely because it's not from musical bottom feeders in Hot Topic gear trying to rustle the jimmies of suburban housewives, but from a fairly interesting alt-hip hop group that recently signed to Epic and has been getting some good press of late. This kind of shit is beneath them but it will move records, no question, and their riposte to Epic and the ensuing faux-controversy is also such obvious bait that I'd be surprised if there isn't a hooked worm attached. A quote from P.T. Barnum would go here if that wasn't belaboring the point.

Yeah, the irony is thick here. Wasting my time lambasting an a puerile album cover, telling you why it shouldn't deserve the attention that I am already granting it, that it already wants. Played me good, they did. Time may be one thing, but sorry Death Grips. You won't be getting my respect or my money.

Suck my dick.

No comments:

Post a Comment